Field notes.
Patterns from websites that convert and from the ones that don't. No generic advice, no agency think-pieces. Concrete mechanisms and levers you can test this week.
- Content
Your FAQ is probably incomplete. Here's how to know.
Most FAQs cover what your team thinks visitors ask. Not what they actually ask. The difference is where your conversion rate is hiding.
read article → - Strategy
Should you add a chatbot to your website? A short framework.
Most articles about chatbots assume the answer is yes. This one doesn't. Here are the three signals that tell you whether your site benefits, and the cases where you shouldn't bother.
read article → - Conversion
Why most website visitors leave without asking the question they came for
Between 65 and 80% of your visitors leave with a question still unanswered. Most never reach your support inbox. Here's why, and what changes when you fix it.
read article → - Use cases
Why SaaS trials die in onboarding (and the questions they couldn't ask)
Most SaaS trials die in the first 72 hours. Not because the product is wrong, but because users hit a small blocker and don't have the energy to email support. Here's the pattern and what changes it.
read article →